Webinars

Switching Your Loyalty Solution Provider

Choosing a loyalty service provider is an essential building block to ensuring the success of your loyalty program, and considering platform replacement is a decision that should not be made lightly. That’s why we’ve enlisted loyalty experts Jon Siegal and David Slavick to help you understand what’s involved in this process.

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The Metaverse, Marketing and Future of Privacy

In this special edition of Thinking Caps, Christopher Wylie shares his thoughts on the metaverse, marketing hurdles, and the future of privacy issues. For instance, who is regulating how the metaverse is being built? Will it be a safe place for users?

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Podcasts:

Top US Consumer Messaging Trends Broken Down By Age

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

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Top Consumer Trends for Finserve to Capitalize on ASAP

Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.

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Consumers’ Biggest Frustrations With Brand Messaging Today

Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, SMS, and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers… and what to do about them.

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