What It Takes to Win with Loyalty

CONCENTRIX Logo

20th January, 2022 | 11am PT | 2pm ET

Winning customers through brand affinity and emotional connection is every brand’s dream.

Transactional relationships that are made up of points and rewards are not good enough in today’s world, you need to build 1:1 relationships and connect every point of engagement beyond just transactions.

It’s easy to say, but how do you actually do it?

Join Tim Glomb, VP of Content at Cheetah Digital, and Jodi Rausch, Managing Director of Integrated Loyalty Solutions at Concentrix Catalyst, as they reveal developing trends in the membership landscape that are turning one-off customers into brand ambassadors. You’ll leave this session with a better understanding of what’s next in loyalty, including:

  • Thinking beyond traditional loyalty program structures
  • Effectively using data to create personalized member experiences
  • Features and benefits that deepen member engagement and retention

According to Forrester, when customers have an emotional connection to a brand:

89%

89% will become an advocate for the brand

90%

90% plan to stay with the brand

86%

86% plan to spend more time with the brand

Speakers

Jodi Rausch
Managing Director of Integrated Loyalty Solutions at Concentrix Catalyst
Jodi Rausch

Jodi Rausch, Managing Director of Integrated Loyalty Solutions at Concentrix Catalyst, is responsible for growing and supporting our loyalty clients on the East Coast. She has deep experience developing, transforming and managing differentiated loyalty programs, customer marketing activities and customer/user experiences driven by data, customer insights and financial rigor. Jodi has most notably developed, launched and transformed loyalty strategies for brands like Vans, Brooks Brothers and the Pittsburgh Steelers.

Tim Glomb
VP of Content and Data at Cheetah Digital
Tim Glomb

Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.