Creating Purrfect High-Converting Campaigns
Tune into the on-demand webinar to learn how PrettyLitter is delivering creative, high-converting cross-channel messaging campaigns that keep their customers engaged, entertained, and subscribed.
Creating Purrfect High-Converting Campaigns with PrettyLitter
PrettyLitter, for any cats not in the know, is a direct-to-consumer, subscription-based retailer providing customers with innovative health monitoring cat litter delivered straight to their door.
In a vertical where all-too-many don’t know their customers, or how to get in front of them in the moments that matter, PrettyLitter is bucking the industry norms. With a helping paw from Cheetah Digital they are gathering preference and behavioural data, backed-up with a cross-channel messaging solution to build genuine, and meaningful direct-to-customer relationships.
In this on-demand webinar you will learn how, powered by Cheetah Digital, PrettyLitter have rapidly iterated a variety of interactive experiences and cross-channel messaging journeys, across the entire customer lifecycle to own every customer journey and increase lifetime value.
3 x higher engagement for personalized emails
PrettyLitter went from launching four or five ad hoc emails a month to upwards of 20. Hear how they have built 20 different triggers, a far-cry from where they began.
Campaigns from concept to creation in just 30 minutes
The majority of PrettyLitter's campaigns are not coded, they're drag-and-drop. Learn how the team has significantly reduced their campaign ideation to creation time using the Cheetah platform.
Fully on-boarded with Cheetah Digital in less than 2 months
Learn about PrettyLitter's onboarding experience and how they've partnered with the Cheetah Creative Services team to optimize their customer messaging.
Our Guest Speakers
Matthew Seifert is currently the Senior Director of Retention and Monetization at PrettyLitter, where he is responsible for all aspects of the customer journey and communication touchpoints. Prior to joining PrettyLitter, he was the Director of Online Marketing at Evite where he focused on the engagement and growth of over 60MM customers while leading a team across all marketing channels. In addition, he spent several years working with notable ESPs managing and leading programs for a variety of consumer and telecom brands.
Julian is the Senior Director of Pipeline Dev & Marketing Content for Cheetah Digital. Prior to this Julian was the Head of Customer Success & Account Management for Experiences in AMER. Over the past 10 years, he has been focused on making strategies and software work for brands and the digital marketers trying to implement them. Once an Englishman in NYC, now a Cornishman in Coppell, TX. The line is a dot to him. ¯\_(ツ)_/¯