Practitioner Session

Tips from the Experts: Cheetah CES — Setting Waypoints for Success

How to trigger 'next steps' based on real-time customer actions

Why engaged customers deliver 23% more revenue than average customers

How to gauge your brand's data-driven maturity scorecard


How do you transform your brand into a data-driven organization? 

The benefits of being data-driven are readily apparent — these organizations see increases across the board, from cross-sell revenue to spontaneous purchases by customers. And they are more likely to be profitable as a result. Join our session to learn how to build the framework for engagement with customers through data, and the waypoints you’ll need to set for success. We’ll also explore use cases and the Cheetah solutions that help drive engagement. 

Get more insider tips from Cheetah experts in our on-demand practitioner sessions you can watch right now: 


Analysts, clients, experts, and more! Check it out in the Signals 20 Hub.


Bruce Swann
Sr Director, Product Marketing, Cheetah Digital
Bruce Swann

Bruce is Senior Director of Product Marketing at Cheetah Digital. He focuses on the go-to-market strategies for solutions within the Cheetah Digital Customer Engagement Suite, as well as creating and delivering thought leadership at industry events. Before joining Cheetah Digital, Bruce worked at Adobe for nearly 6 years as a Group Product Marketing Manager supporting the Adobe Experience Cloud. Bruce lives in Bozeman, MT, with his wife and three children.

See Bruce share his expertise in these live sessions: 

David Evans
VP, Global Solutions Consulting, Cheetah Digital
David Evans

David Evans is the Vice President of Global Solutions Consulting for Cheetah Digital, where he leads a team of 20+ Solutions and Business Consultants who work with clients and prospects to help identify a path to value with a goal of delivering exceptional outcomes using Cheetah Digital's products and services. David is a results-oriented digital marketing professional and technologist with over 15 years of experience in building and leading teams, blending technical aptitude and a deep understanding of the data-driven digital marketing ecosystem. With previous roles in Client Success, Client Solutions and Sales Engineering at Experian Marketing Services/Experian CheetahMail, David excels at demonstrating how marketing technology can help brand marketers create meaningful, relevant and high-value outcomes with their customers. He holds a Bachelor of Science Degree in Operations Research with a concentration in Computer Science from The Columbia University School of Engineering and Applied Science in New York City.

Watch David in "Tips from the Experts: Cheetah CES — Setting Waypoints for Success."

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