Tips from the Experts: Introducing Cheetah Personalization

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Introducing: Cheetah Personalization!

It’s here and you can attend a chat with the experts behind it. In this session, you’ll learn how Cheetah Personalization allows brands to connect with customers on a personal level and meet their expectations on a one-to-one basis. Join Patrick Tripp, SVP of Product Marketing, Iain Short, and Paul Abrams from the Cheetah product team to learn about and demo Cheetah's approach to next-generation personalization. 


Dive deeper into personalization with the
Signals 20 session in our On-Demand Hub.


Patrick Tripp
SVP of Product Marketing, Cheetah Digital
Patrick Tripp

Patrick is SVP of Product Marketing at Cheetah Digital, focused on the go-to-market strategy and team for the Customer Engagement Suite. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries. Prior to Cheetah Digital, Patrick was VP of Product Strategy at RedPoint Global, leading the product roadmap and go-to-market for the Customer Engagement Hub. Previously, Patrick was at Adobe through the acquisition of Neolane, focused on email and real-time decisioning. He has also spent time at Pegasystems, leading product marketing for the next-best-action decision engine, and spent many years at Forrester Research in the research and consulting organizations. He is a certified product manager and holds an MBA from Boston University.

Paul Abrams
Sr Director, Engineering, Cheetah Digital
Paul Abrams

Paul Abrams is a senior engineering leader and architect at Cheetah Digital, where he leads cross-CES product areas such as Personalization. With more than 20 years of experience in product and engineering leadership roles, Paul was previously a founder at Stellar Loyalty where he created product areas such as content management, messaging, and web personalization. In July 2018, Stellar Loyalty was acquired by Cheetah and rebranded as Cheetah EDP and Cheetah Loyalty. Preceding his time at Stellar, he was a founding member of Marketo and led UI engineering and architecture for 7 years, which followed several content management and email startups. Paul lives in the SF bay area with his wife and two sons.

Watch Paul live on November 11th in "Tips from the Experts: Introducing Cheetah Personalization."