Resources

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The Strategy Behind Starbucks Relationship Marketing Efforts

An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.

Digital Consumer Trends Index 2022

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.

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Blogs

Cross-channel Marketing: Deliver Messages That Resonate and Delight

The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on the back for a job well done just yet. You’re generating a lot of one-and-done business. Customers are still churning, and it costs a lot of money to replace them. A common contributing cause to this problem is email operating in a silo from other critical channels.

Client Stories

Ebooks

Digital Consumer Trends Index 2022

We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.

The Ultimate Digital Experience Strategy Playbook For Retailers

The retail purchasing path is anything but linear. Consumers browse in-store only to seek a cheaper price-point on their smartphone. They expect next day delivery and rewards for their loyalty that goes well beyond a freebie after 10 purchases. As the modern shopper has mature

Podcasts

Videos

Cheetah Messaging Demo

Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With

Why Email is #1 Channel for Revenue in US… Again.

The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.

Signals

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PULSE Podcast: Special Edition

PULSE Podcast: Special Edition: Join Patrick Tripp & Nick Einstein from the Product Marketing Team at Cheetah Digital for a special PULSE product podcast that will cover new platform innovations, updated support packages, Cheetah Learning, and an overview of our new advocacy and community program. Cheetah customers won’t want to miss this rocking session.

Webinars

Top customer loyalty tips 2022: Is your brand ‘relationship marketing ready’?

Emotional Loyalty: Turning Today’s Buyers into Tomorrow’s Devoted Fans

Brand loyalty is defined by much more than traditional marketing tactics like points and rewards. Loyalty is an outcome — a goal that can only be achieved by knowing your customers deeply and nurturing the relationship at every opportunity. This webinar will explore the concept of emotional loyalty and offer actionable guidelines to start building more genuine relationships with your customers.

Top customer loyalty tips 2022: Is your brand ‘relationship marketing ready’?

Aussie marketers: Is your brand ‘relationship marketing ready’?

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.

The Strategy Behind Starbucks Relationship Marketing Efforts

An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.

Switching Your Loyalty Solution Provider

Choosing a loyalty service provider is an essential building block to ensuring the success of your loyalty program, and considering platform replacement is a decision that should not be made lightly. That’s why we’ve enlisted loyalty experts Jon Siegal and David Slavick to help you understand what’s involved in this process.

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