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Deliver hyper-personalization at scale with a marketing rules engine.
Engaging users with personalized experiences and a targeted value exchange.
The Top RFP Questions to Ask Your Martech Vendor
Here’s your guide to asking all the right questions when it comes to assessing marketing technology.
The Ultimate Digital Experience Strategy Playbook For Retailers
As consumer behavior evolves at a pace never seen before, this white paper will help retailers identify the technology to enable them to pivot in real-time to unfolding events whether daily or seasonal.
PAPER + WEBINAR
Path to Personalization White Paper + Webinar
The AdAge white paper and deep dive webinar are the best resources today for zero-party data and multi-channel personalization strategies.
Apple Ad Revenue Drops, Android Rises, Personalized Ads Eroding
The WSJ has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices are dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though, is the shift in the ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.