Research & Reports

Welcome to the Next Generation of Personalization

In this report in partnership with the Customer Data Platform (CDP) Institute, you’ll learn what next-generation personalization is defined as, real-life use cases for implementing next-generation personalization, what you’ll need to implement next-generation personalization, and the benefits you’ll see from it.

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Each week, our Strategy Group summarizes highlights, trends and news on digital marketing. Login and check out our library of reports for the great campaign insights and examples across the industry.

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The Forrester Wave, Q1 2022

Download the full Forrester report now to find out why Cheetah earned the highest score possible in seven criteria: Dynamic Content, Privacy, Security, Distributed Business Model Support, Full-service support, Product Vision, and Globalization

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Digital Consumer Trends Index 2022

We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.

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Podcasts:

Top US Consumer Messaging Trends Broken Down By Age

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

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Top Consumer Trends for Finserve to Capitalize on ASAP

Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.

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Consumers’ Biggest Frustrations With Brand Messaging Today

Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, SMS, and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers… and what to do about them.

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