Scott Cunningham Talks First Party, Publishers, and Ad Fraud

Scott Cunningham, founder of the Interactive Advertising Bureau (IAB) Tech Lab, former President of Media Group Interactive, a pioneer in developing USATODAY.com, and current brand safety expert, joins Tim to share his perspective on brands, the advertising they buy, and why publishers feel they need to ramp up their first-party data collection. Scott also discusses his experience with the World Wide Web Consortium (W3C) through IAB and a taboo topic in the advertising world: ad fraud. 

Download Scott's brand safety white papers here