Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty, & More
Like a forest after a fire, signs of life are sprouting up again. Not just in the forest, but for brands across the globe navigating this new stay-at-home economy. Richard Jones and Tim Glomb welcome loyalty trendspotter and Cheetah Digital’s VP of Global Loyalty Sales Jon Siegal to the podcast to assess those new signs of life sprouting from brands and how investing in loyalty can help them not just stay afloat, but thrive in the pandemic. They also break down why discount programs do not equal loyalty, why reducing friction in transactions increases engagement, and how brands should be repositioning their loyalty programs to deliver offers that drive sales to accelerate recovery.