‘The Long Goodbye’ is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain about the future of data & privacy. This week Richard Jones reacts with Cheetah Digital’s VP of Brand & Community, Francesca Gillett on these poignant revelations.
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Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what …
Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with …
Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes …
