A Marketer’s Guide to Zero-Party Data

Customers know the value of their data, and they’re protecting it fiercely.

This leaves marketers with a complex challenge: how can they deliver the relevant, personalized experiences consumers expect when accurate, permissioned data is becoming harder and harder to get?

Modern marketers are solving this problem by taking the zero-party data path — that is, getting their data directly from the source and giving their customers something of value in exchange for their information.

To find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download the guide now.

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What the top industry advisors are saying about us.



Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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May 2021 Magic Quadrant for

Multichannel Marketing Hubs
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Cheetah Digital

named a Preferred Vendor
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One single platform. A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics. Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

What does the Cheetah Difference look like for our clients?

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