Air Wick Improves Product Research Techniques Using Personalized Questionnaire Air Wick, an air freshener brand produced by Reckitt Benckiser, was launched in 1943 in the United States and is now sold worldwide. With product personalization becoming a popular trend, Air Wick wanted
Air Wick Improves Product Research Techniques Using Personalized Questionnaire Air Wick, an air freshener brand produced by Reckitt Benckiser, was launched in 1943 in the United States and is now sold worldwide. With product personalization becoming a popular trend, Air Wick wanted to explore the concept of personalized fragrance product development. To do this, they
Kansas Lottery Delivers Highly-engaging Player Experience Since it was established in 1987, the Kansas State Lottery has been tasked with not only generating revenue for the State, but also ensuring the integrity of its games. That includes $1, $2, $5, $10, $20, and $30 scratch tickets, plus $1 and $2 instant “pull-tab” games. Kansas Lottery
The financial sector is one hallmarked for its passive journey to a fully-fledged digital transformation. It is a vertical where vast swathes of the population prefer to conduct affairs in branch rather than online, and as with all regulated industries, customers are fraud-wary, resulting in them often being reticent to click call-to-actions in emails or
Philippe Deschodt, Data and CRM Manager on the customer marketing team of the well-known French brand Castorama (part of the british DIYgroup, Kingfisher), shares secrets to their success and their digital marketing vision at a time when consumer habits are constantly evolving. About Castorama is one of those established brands that the French have always
Background In 1980, the very first Bakers Delight bakery was opened by Roger and Leslie Gillespie in Hawthorn in Victoria, Australia. Forty years on, Bakers Delight has grown to become a …
A Little Background For 75 years Food for Planet has been redefining accepted industry norms, with a focus on combining high-quality meat-free or animal welfare led meat-based food with an ethos rooted in sustainability. One derided by its competitors, the continued rise in ethical consumerism means Food for Planet’s products are taking greater market share
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.
Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, SMS, and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers… and what to do about them.