Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
Were third-party cookies really all that great? The world will be better off without them, especially if you invest in this strategy.
Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a robust online presence.
To deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology in an organization. Here's what you should be looking at.
Personalization can mean so many things. But when it comes to getting personalization technology, you have to know what you're talking about; check out this resource for the five questions you should be asking your martech vendor.
Lacoste Japan recently transitioned to a zero-party data strategy and saw better engagement and way to improve the in-store experience for customers and associates.
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.
Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, SMS, and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers… and what to do about them.