Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
As marketers, 2021 is definitely a year where we have to challenge previous assumptions. Signals21 is here to identify marketer's biggest challenges and tackle them head on.
Signals21 Week 2 Recap: Why Innovation and Native Actions are the Heart of Today’s Marketing Technology Solutions
Week 2 at Signals21 – exploring how to meet the demands of ever-evolving customer expectations and deliver behavior-changing loyalty and personalization initiatives.
Google’s plan to stop third-party cookie tracking and Apple’s recent changes to IDFA have changed the way marketers can connect with consumers forever.
Our recap of Signals21, week 1 – dealing with the fallout from the death of the cookie, privacy shifts in advertising, and meeting the customer where-they-are.
The award-winning virtual content series for marketers is back and we promise it’s going to be bigger, bolder, and better than ever.
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.
Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, SMS, and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers… and what to do about them.