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Omnichannel Personalisation: Data, the Complex Dart for Bullseye

Mobile can polarize customer experience from being invasive to highly valuable and frictionless for consumers. Data regulations and policy have evolved as have consumers’ attitudes over recent years and understanding how to best navigate a digital engagement strategy is dependent on leveraging the data assets via direct customer relationships. “I want to be treated as

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Forrester Recognizes Cheetah Digital in Real-Time Now Tech Report

​ What is Real-Time Interaction Management? Let’s break it down the Merriam-Webster way:  Real Time: the actual time during which something takes place  Interaction: mutual or reciprocal action or influence Management: judicious use of means to accomplish an end The 5 Ws way: Who: It’s all about the customers What: Delivering a personalized experience based

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What is Relationship Marketing?

According to Gartner,  personalization remains a priority for digital marketing leaders. Relevant & timely messaging is key to educating customers, minimizing friction and building purchase consideration. We’ve all seen personalization gone wrong, whether it’s irrelevant content like “you might like” recommendations that miss the mark, failure to recognize consumer’s previous purchases, unsurfacing sensitive information about

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Podcasts:

Email Benchmark Stats Across Industries for Early 2022

Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.

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Top US Consumer Messaging Trends Broken Down By Age

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

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