Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
Once merely the darling of supermarkets and airlines, loyalty programs are omnipresent in almost every vertical. But as consumer expectations have matured, the loyalty initiatives they receive are oftentimes stuck in adolescence.
Mobile can polarize customer experience from being invasive to highly valuable and frictionless for consumers. Data regulations and policy have evolved as have consumers’ attitudes over recent years and understanding how to best navigate a digital engagement strategy is dependent on leveraging the data assets via direct customer relationships. “I want to be treated as
What is Real-Time Interaction Management? Let’s break it down the Merriam-Webster way: Real Time: the actual time during which something takes place Interaction: mutual or reciprocal action or influence Management: judicious use of means to accomplish an end The 5 Ws way: Who: It’s all about the customers What: Delivering a personalized experience based
The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer breaking news rather than reading about it the following morning, and don’t like to navigate from their inbox to consume it. This expectation, contrasted with declining print circulations, and privacy
According to Gartner, personalization remains a priority for digital marketing leaders. Relevant & timely messaging is key to educating customers, minimizing friction and building purchase consideration. We’ve all seen personalization gone wrong, whether it’s irrelevant content like “you might like” recommendations that miss the mark, failure to recognize consumer’s previous purchases, unsurfacing sensitive information about
Tom Fishburne aka the Marketoonist delivered this laugh-out-loud session about how you can implement cultural change to empower and inspire your team.
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.