Forrester Recognizes Cheetah Digital in Real-Time Now Tech Report

​ What is Real-Time Interaction Management? Let’s break it down the Merriam-Webster way:  Real Time: the actual time during which something takes place  Interaction: mutual or reciprocal action or influence Management: judicious use of means to accomplish an end The 5 Ws way: Who: It’s all about the customers What: Delivering a personalized experience based

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What is Relationship Marketing?

According to Gartner,  personalization remains a priority for digital marketing leaders. Relevant & timely messaging is key to educating customers, minimizing friction and building purchase consideration. We’ve all seen personalization gone wrong, whether it’s irrelevant content like “you might like” recommendations that miss the mark, failure to recognize consumer’s previous purchases, unsurfacing sensitive information about

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Top US Consumer Messaging Trends Broken Down By Age

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

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Top Consumer Trends for Finserve to Capitalize on ASAP

Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.

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Consumers’ Biggest Frustrations With Brand Messaging Today

Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, SMS, and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers… and what to do about them.

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