Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
What is Real-Time Interaction Management? Let’s break it down the Merriam-Webster way: Real Time: the actual time during which something takes place Interaction: mutual or reciprocal action or influence Management: judicious use of means to accomplish an end The 5 Ws way: Who: It’s all about the customers What: Delivering a personalized experience based
The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer breaking news rather than reading about it the following morning, and don’t like to navigate from their inbox to consume it. This expectation, contrasted with declining print circulations, and privacy
According to Gartner, personalization remains a priority for digital marketing leaders. Relevant & timely messaging is key to educating customers, minimizing friction and building purchase consideration. We’ve all seen personalization gone wrong, whether it’s irrelevant content like “you might like” recommendations that miss the mark, failure to recognize consumer’s previous purchases, unsurfacing sensitive information about
Tom Fishburne aka the Marketoonist delivered this laugh-out-loud session about how you can implement cultural change to empower and inspire your team.
Week 5 at Signals21 we talked to leading brands about how they have reimagined loyalty to progressively profile customers and build long-lasting relationship
Cheetah’s CMO, Richard Jones joins the ‘Let’s Talk Loyalty’ podcast to discuss how customer values have changed, and it's time for us as loyalty marketers to ensure our approach evolves
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.
Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.
Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, SMS, and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers… and what to do about them.