Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s favorite love-to-hate internet F word (so meta). This has consumers protecting their personal information more than ever before. They’ll share it, but it should be for a good reason. On
$5-$10 billion. That’s the number that brands are prepared to spend on influencer marketing in 2020, according to a study by Mediakix. And it’s not going to stop — according to the same report, the number will keep rising, as brands spend up to $15 billion on influencer marketing by 2022. Influencer marketing — specifically the
Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
Forrester Research has named Cheetah Digital a “Strong Performer” in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q4 2019.
The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their daily lives becomes interconnected with these devices. To reach today’s consumer, brands must treat the two as one
Customers expect every interaction, regardless of channel or device, to be a continuation of their previous experience. Marketers require access to a unified and actionable single customer view to satisfy these expectations and build lasting relationships. Unfortunately, most brands struggle across disparate channels and fail to deliver relevant answers to their customers’ questions. This leaves
To celebrate the release and build further anticipation ahead of the hit new film, The Darkest Minds, 20th Century Fox NZ launched an engaging watch and win reveal campaign where each week, fans can unlock a new character in exchange for the chance to win an exciting prize package. Complete with a detailed form barrier to entry, the
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.