Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.
Personalization can mean so many things. But when it comes to getting personalization technology, you have to know what you're talking about; check out this resource for the five questions you should be asking your martech vendor.
Lacoste Japan recently transitioned to a zero-party data strategy and saw better engagement and way to improve the in-store experience for customers and associates.
For brands and marketers, a successful loyalty program creates a competitive advantage. Here are the five questions you should be asking your loyalty tech provider.
Customer engagement goes well beyond targeting, content, channels, and messaging to really building a lasting relationship with a customer at an individual level across the lifecycle.
Cheetah Digital has successfully completed the Hellios Financial Supplier Qualification System (FSQS) certification
Jesse Redniss is tackling consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.
Email is one of the most impactful channels used in relationship marketing. When viewing email’s impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital’s enterprise client base.
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That’s what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.