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When you partner with CheetahMail, you gain access to an exclusive, wide range of research from the marketing experts at Experian Marketing Services.

Featured research:

Forrester Wave Report

The Forrester Wave™: Email Marketing Vendors, Q1 2012 Report

Download a copy of this report by Forrester Research that analyzes the best email vendors in the market.

» Download the report now

Date Type Document title
1327335474 01/23/2012 Benchmark report The Forrester Wave™: Email Marketing Vendors, Q1 2012

The Forrester Wave™: Email Marketing Vendors, Q1 2012

Forrester Research deems Experian CheetahMail among the leaders in the January 2012 report, “The Forrester Wave™: Email Marketing Vendors, Q1 2012,” most notably recognizing CheetahMail’s customer satisfaction scores and rave client reviews.

As reported by Forrester, “We count on high services and customer satisfaction scores from Experian CheetahMail and it did not disappoint…”
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1323727207 12/12/2011 Webinar Video in Email: Why, When and How?

Video in Email: Why, When and How?

Video in email gives marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or even execute on, this powerful tactic? Watch this webinar presented by Experian CheetahMail and Liveclicker to learn why, when and how to use video in email to increase conversions in your email program.
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1322574312 11/29/2011 White paper The Happy Holiday Inbox

The Happy Holiday Inbox

It’s not too late to capitalize on the end-of-season surge! Last-minute shopping continues to generate significant holiday profits. Year over year, retail revenue was up 5.5 percent during the last weekend before Christmas 2010, and the National Retail Federation confirmed that approximately 38 percent of shoppers planned to buy their last-minute gifts online.
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1321981232 11/22/2011 Webinar The 2011 Holiday Marketer

The 2011 Holiday Marketer

Reach the “New American Consumer” this holiday season with key insights about what consumers are thinking, doing and expecting from retailers as they tackle their holiday shopping lists. Learn what makes this holiday season different than years past, and what marketers should do to increase customer engagement and enhance revenue.
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1321872365 11/21/2011 White paper The 2011 Mobile Consumer Report

The 2011 Mobile Consumer Report

Fifty-two percent of consumers access email via their smartphones. According to Experian Simmons, when asked about their mobile phone and smartphone usage habits, consumers indicate that after taking pictures and accessing the Internet, reading email is the most popular activity.
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1319722093 10/27/2011 Webinar Top Ideas for Non-Retailers in 2012

Top Ideas for Non-Retailers in 2012

This not-to-be-missed session focuses on the best email ideas for non-retail businesses in 2010-11, with an eye on 2012 and beyond. Learn from the best-of-the-best and ensure your emails will rise above the clutter!
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1318934319 10/18/2011 Webinar Integrating Product Recommendations, Ratings & Reviews into Your Email Program

Integrating Product Recommendations, Ratings & Reviews into Your Email Program

Including product recommendations, ratings and reviews in your email campaigns is crucial if you want to deliver a highly-relevant and dynamic experience to your users. Hear client case studies that will help you do this more effectively and learn about cutting edge technology that can help you take these efforts to the next level. Download this session if you want to improve the relevancy of your emails and, in turn, your program’s ROI.
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1318524827 10/13/2011 Webinar Remarketing 201

Remarketing 201

If you are not deploying messages to subscribers who abandoned your site, you are leaving money on the table. If you are targeting site abandoners, it’s time to breeze past basic ReMarketing and to learn what’s next on the horizon. Check out ReMarketing 201 if you are looking to optimize or even just getting start your remarketing program.
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1317904094 10/06/2011 Webinar Going beyond display re-targeting

Going beyond display re-targeting

If you’re familiar with display re-targeting, you’re likely seeing phenomenal results. Attend this webinar to learn how CheetahMail and Experian can help extend the reach of your display re-targeting efforts through our new tools and services.
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1317730830 10/04/2011 Webinar How to launch and/or optimize your POS capture efforts

How to launch and/or optimize your POS capture efforts

With the advent of the iPad and other tablets, POS email/data capture has never been easier. Attend this webinar to learn more about what’s changed this past year in POS collection and how to optimize your efforts every step of the way. If you have retail stores, you know you should be capturing more, higherquality names – learn from real-life examples how to make the most of your POS efforts.
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1317298774 09/29/2011 Webinar An Introduction to CheetahMobile

An Introduction to CheetahMobile

Learn what other companies  are doing with mobile marketing and specifically how they are coordinating these efforts with their email marketing. Attend this webinar if you are contemplating starting a mobile program or if you have an established program you are looking to optimize and grow.
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1317134172 09/27/2011 Webinar Back-to-School: Discover New Search and Email Strategies to Drive Revenue

Back-to-School: Discover New Search and Email Strategies to Drive Revenue

Consumers are already beginning to plan their purchases for Back-to-School, data from past years shows that consumers begin back-to-school spending in July. Join Experian Marketing Services, to learn how your organization can capitalize on the hottest products and trends for this year’s back-to-school season. Presented by Experian Cheetahmail and Experian Hitwise, download a recording of this session to learn how to advance their search engine marketing and email strategies to drive revenue.
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1316704274 09/22/2011 Webinar Social Media 201

Social Media 201

Most email marketers are doing the basics with social media. It’s time to take your programs to the next level. Download a recording of this session to hear client case studies and learn about our cutting-edge capabilities to help you better link your email and social media marketing programs.
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1316685764 09/22/2011 White paper Top 5 Flash Sale Tips

Top 5 Flash Sale Tips

Flash Sales are all the rage in marketing right now. The number of daily deal companies continues to increase and traffic to Flash Sales Websites increased more than 128 percent in June 2011 over June of last year according to Experian Hitwise. Flash Sales are more than timely offers. They are tools of engagement that capture the consumer’s desire for a bargain and close, ongoing interaction with a brand.
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1316528056 09/20/2011 Webinar Are you up for the challenge? Email creative best practices

Are you up for the challenge? Email creative best practices

Is your email creative working as hard as you are? Find out in this interactive session where you’ll walk away with great ideas for engaging your subscribers on a deeper level and ultimately improving your ROI.
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1314286702 08/25/2011 White paper Back-to-School Countdown: The ABC’s of Preparing Your Email Programs for the Big Day

Back-to-School Countdown: The ABC’s of Preparing Your Email Programs for the Big Day

A big part of a successful back-to-school email marketing program is knowing the best time to start promotions; what types of mailings will drive the most customer response; and how to capitalize on peak times of buying interest on a more granular, or product, level. Learn more in this white paper.
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1290102799 11/18/2010 White paper Spreading the Word Through Friends-and-Family Emails

Spreading the Word Through Friends-and-Family Emails

Customers engage with friends-and-family emails at a much higher rate than they do with promotional campaigns – proving that just a few words can influence an email campaign in so many ways. Download this white paper to discover key trends and learn optimal strategies pertaining to friends-and-family email marketing.
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1287424657 10/18/2010 White paper The Welcome Email Report

The Welcome Email Report

Whether it is an automated text-based opt-in confirmation or a branded welcome message, the first email that a new subscriber receives from your company sets the stage for developing a stronger customer relationship through your email program. The key components of a welcome program are proper representation of your brand promise and the setting of overall expectations for your business’s future email communications with its subscribers.
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1284032445 09/09/2010 White paper The 2010 Holiday Marketer

The 2010 Holiday Marketer

Gain data driven insight on important holiday marketing trends and benchmarks to create engaging multichannel customer experiences. Learn more about key holiday marketing tactics across traditional and digital channels including email, direct mail, mobile, search, online communities and social media while learning how to infuse these mediums with deeper consumer insight.
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1283948251 09/08/2010 White paper The Remarketing Report

The Remarketing Report

This white paper contains an analysis from Experian CheetahMail’s Strategic Services Team on key themes surrounding remarketing, along with strategic best practices and recommendations to integrate email and web analytics.
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1277380937 06/24/2010 White paper The Birthday and Anniversary Report

The Birthday and Anniversary Report

Transaction rates are five times higher for birthday and anniversary emails than they are for bulk campaigns. By making a personal connection with a target audience through precise and meaningful communications, such as sending emails acknowledging birthdays or anniversaries, marketers can build brand loyalty, deepen customer engagement and increase sales.
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1265976289 02/12/2010 Benchmark report The 2010 Digital Marketer: Benchmark and Trend Report

The 2010 Digital Marketer: Benchmark and Trend Report

Learn important digital-marketing media trends and benchmarks to create engaging multichannel customer experiences. Experian Marketing Services’ digital marketer report contains trend information, predictive benchmark data, and analytical insight necessary for business leaders to maximize digital marketing opportunities and return on investment in 2010.
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1258028347 11/12/2009 White paper The Coupon Report

The Coupon Report

This white paper summarizes key points from Experian CheetahMail’s research and provides a thorough analysis of trends surrounding coupons sent via email along with best practices and strategic recommendations stemming from the findings.
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1251980697 09/03/2009 White paper The Free Shipping Report

The Free Shipping Report

Free shipping is a vital topic of consideration for most businesses, as it often involves the business itself incurring the associated, and often expensive, distribution cost. To help you decide if free shipping offers are right for your organization, Experian CheetahMail conducted a study posing the following questions: Are more companies deploying free shipping e-mails? Are free shipping e-mails as effective now as they were in the past? And which factors can positively or negatively affect a free shipping promotion?
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1241699199 05/07/2009 White paper A Guide to Effective Email Testing

A Guide to Effective Email Testing

Permission-based email marketers have the unique ability to quantifiably determine exactly which messages resonate best with their customers. During tough economic times when budgets are tight and resources are constrained, running well-planned, methodical testing of your email campaigns allows you to gain a more detailed and accurate understanding of your customers.
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1229518289 12/17/2008 White paper Identifying and Managing Domain-Specific Deliverability

Identifying and Managing Domain-Specific Deliverability

By navigating the rules of each web domain, marketers can ensure that their email successfully reaches the inboxes of their subscribers.
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1224764999 10/23/2008 White paper A Guide to Email Acquisition

A Guide to Email Acquisition

One of an organization’s best marketing assets is a healthy, permission-based email list. While proper management and use of your email file will drive revenue immensely, it can also be challenging to acquire.
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