« Back to Experian Marketing Services
case-studies
Why CheetahMail » Case studies

Client case studies

Take a closer look at some of the outstanding work we’ve done for our clients.

AllPosters.com delivers 100% of Gmail emails to the inbox

Working with Experian CheetahMail, AllPosters significantly improved their deliverability success, resulting in 100% of Gmail emails arriving safely in subscribers’ inboxes.

ThinkPets strengthens customer loyalty through personalized email content

ThinkPets was looking to enhance email performance and strengthen customer loyalty through personalized content based on pet life stage, breed and animal hospital. By working with Experian CheetahMail to leverage dynamic content and offer relevant cross-sell promotions, ThinkPets was able to significantly increase email opens and click rates while deepening customer engagement.

Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing

To build targeted marketing programs across its online and brick-and-mortar customer touch-points, Bass Pro taps into Experian Marketing Services’ CheetahMail email marketing, QAS address verification and Hitwise competitive intelligence capabilities.

Sundance Catalog Company tests welcome email campaign to increase customer response

As part of an ongoing initiative to keep Sundance’s emails as engaging as possible, the CheetahMail team conducted thorough testing on Sundance’s welcome email campaigns. The results of the test led to increases in average order value, revenue per email, transaction rates and click-throughs, indicating that new subscribers were engaged with the brand from the very beginning.

Origins uses testing and deliverability best practices to improve email performance

Origins worked with Experian CheetahMail’s Strategic Services and Client Services Teams to determine the impact that whitelisting language would have on future email subscriber activity. The group’s finding was that Origins could gain significantly higher clickthroughs and transaction rates in the long-term, by including whitelisting instructions early in the customer lifecycle.

Camping World improves email performance and increases average order value with creative testing

Camping World worked with Experian CheetahMail’s Creative Services team to redesign and test several variants of its monthly email marketing template. By analyzing Camping World’s historical campaign metrics and utilizing creative best practices, the experts at Experian CheetahMail were able to identify the most effective email design configurations – increasing unique clicks, average order value and customer engagement as a direct result.

U.S. Auto Parts combines online analytics with email marketing to boost campaign performance

Leveraging the Omniture SiteCatalyst Suite for web analytics and Experian CheetahMail’s email marketing technology, USAP sends relevant, automatically-triggered messages based on customers’ website activity. The combination of behavioral data and targeted messaging has brought significant lifts to the transaction rates, clickthroughs, and most importantly, revenue per email of USAP’s targeted ReMarketing email campaigns.

Data-driven creative redesign lifts Fit Pregnancy’s email performance

Fit Pregnancy wanted to redesign their monthly online news bulletin in order to expand readership and heighten customer engagement. Experian CheetahMail’s Creative Services team worked with Fit Pregnancy to strategically design a new email template derived from a slew of creative best practices and reporting data from previous campaigns.

Eastern Mountain Sports improves preference center and welcome emails, boosting results

To add relevance and value to their online customer communications, EMS worked with Experian CheetahMail to carefully design an innovative online preference center. EMS was able to incorporate this preference data into subsequent mailings, resulting in higher clickthroughs and open rates and an increase in revenue attributable to the program itself.