Acquire valuable data that helps fill in the blanks about your customers.
Email Append (eAppend)
Experian CheetahMail's eAppend program gives marketers the ability to add email addresses to their customers’ offline/postal address records, expanding the overall reach of email communications and increasing the earning potential of online marketing campaigns. With a 7-14% average match rate, eAppend is a proven solution to achieving list growth. Likewise, our Reverse eAppend program enables clients to append postal addresses to their online customer information.
Email Change of Address (ECOA)
Our ECOA program helps marketers stay connected with their subscribers even after their email addresses change due to Internet service provider, domain, employment and residence changes. ECOA decreases undeliverable email, increases customer retention rates and opens new revenue streams. Our clients have access to over 15 million consumer reported email change of addresses obtained entirely through a confirmed opt-in process.
Proprietary Experian Data
Experian CheetahMail offers Data Services for those clients looking to enhance their customer information by leveraging proprietary Experian data. Featured Experian offerings available to our clients include:
- INSOURCE – a vast national consumer database of individuals and households
- Mosaic – a global network of segmentation tools classifying a billion people worldwide
- TrueTouch – a consumer profiling system that identifies customers’ lifestyles, motivational triggers, and preferred form of communication.
By leveraging these data services, clients can enhance customers’ demographic/geographic profiles, group their customers by projected lifetime value, identify their customers’ propensity to purchase specific products, and more.
