Maximize the success of your email program with strategic insight.
Learning to navigate the email channel takes practice and know-how. While all Experian CheetahMail clients are assigned a dedicated account management team, clients seeking more strategic insight and customized planning have access to our team of strategists.
Clients in the initial stages of their email programs as well as those implementing complex, multi-channel programs leverage Experian CheetahMail's strategy experts to help them maximize the value of their programs and meet business objectives.
Specific strategic service offerings include:
- Online marketing program goal definition
- Customer contact strategy design
- Segmentation analysis
- Campaign strategy, analysis and optimization
- Dialogue marketing design: customer lifecycle, event and behavior triggered messages
- Comprehensive testing strategy deployment - subject line, creative, content, segment, offer and message frequency
- Personalization and dynamic content deployment
- Acquisition strategy development - append, list rental, co-registration / co-marketing, registration, viral marketing, ECOA
- Retention strategy development
- Viral marketing strategy design - Refer-A-Friend
- Survey design
- Multi-channel marketing program integration: coordination of email marketing and web site analytics efforts with other online and offline marketing activities
- Customer advocacy and privacy strategies
- Benchmark creation and analysis
