The 2009 holiday marketer:
Benchmark and trend report
Consumers are inundated with marketing messages from every angle and at more frequent rates during the holidays. Therefore, it is important that marketers engage their customers with the most relevant offers through the most effective channels at the best times. Learning to combine valuable tools such as email, search, direct mail, social networks, database management and data enrichment — with deep consumer insight and a knowledge of market trends is fundamental to building deeper relationships between marketers and their customers.
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The free shipping report:
Benchmark data and analysis for email marketers
Free shipping is a vital topic of consideration for most businesses, as it often involves the business itself incurring the associated, and often expensive, distribution cost. To help you decide if free shipping offers are right for your organization, Experian CheetahMail conducted a study posing the following questions: Are more companies deploying free shipping e-mails? Are free shipping e-mails as effective now as they were in the past? And which factors can positively or negatively affect a free shipping promotion?
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2009 digital marketer: Benchmark and trend report
Consumer behaviors and attitudes toward digital channels — as well as projections regarding the emergence of new channels — hold great significance for businesses seeking more authentic and deeper customer engagement. When handled strategically through the use of benchmarking and analytics, this user-controlled medium is certain to secure a profitable future for the businesses of tomorrow, while creating long-term, loyal brand advocates along the way.

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A guide to effective email testing: Best practices for campaign analysis and optimization
Permission-based email marketers have the unique ability to quantifiably determine exactly which messages resonate best with their customers. During tough economic times when budgets are tight and resources are constrained, running well-planned, methodical testing of your email campaigns allows you to gain a more detailed and accurate understanding of your customers.

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Experian CheetahMail's 2008 guide to successful holiday email marketing
It’s that time again! Opportunities are endless during the winter months ahead, but the competition will be fierce and with budgets tightening and discretionary income dwindling, marketers will need to work harder and send more responsibly in order to produce strong ROI.

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Marketing success in 2009: eight smart customer engagement strategies
Today's tough economic climate means big challenges for marketers who must make an impact with limited resources. Couple this reality with an ever-expanding array of marketing channels, and it's clear that new and innovative methods for engaging with customers is a prerequisite for success in 2009. Experian recommends eight effective ways to do just that.

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Experian CheetahMail's top 10 best practices for growing your permission-based email file
One of an organization’s best marketing assets is a healthy, permission-based email list. While proper management and use of your email file will drive revenue immensely, it can also be challenging to acquire.

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Transactional and Operational Messaging: An opportunity to market when it matters
In this era of ever-changing buying habits and newly regulated telemarketing and email solicitation, it has become increasingly difficult to deliver the right message to the right customer at the right time.

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Getting Started with Mobile Marketing
This white paper serves to outline how CheetahMail can assist you, our clients, in getting started with mobile marketing, and most specifically SMS. It will also provide you with a set of definitions for common terminology used in conjunction with mobile marketing.

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Creative Best Practices
The creative of your email is as important as the offer you present to your subscribers. A strong creative will help ensure delivery, grab the user's attention and encourage him/her to act.

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CheetahMail UK Discussion Paper
The Case for ReMarketing: Converting Abandoned Shopping Baskets into Purchases
Why do some online shoppers invest the time and effort in getting all the way to the checkout only to ditch their baskets for no apparent reason? 30% of UK shoppers admit that they would go back online and complete their purchases if something as simple as an small discount or free postage and packing was offered to them.

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CheetahMail has once again received top placement in Jupiter's Email Marketing Buyer's Guide
JupiterResearch recognized Experian CheetahMail for both its existing application and its next generation application due out next year—giving it the highest marks for highly innovative, data-driven technology and superior levels of client service. Experian CheetahMail continues to push the boundaries of email innovation and email relevance.

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