Email Marketing by Experian CheetahMail

JANUARY 2010

The remarketing report: Benchmark data and analysis on connecting web behavior to email marketing

Online shopping carts are abandoned at a high rate of 56.2 percent, and 61.2 percent of all items that consumers place in their online shopping carts are left behind without purchase. But with a little prodding from savvy email marketers, these cart abandoners can be converted into active customers. Sending an email to remind browsers and cart abandoners of the items they left behind is a very effective means of recovering this revenue.

This white paper contains an analysis from Experian CheetahMail’s Strategic Services Team and provides a thorough summary of key trends surrounding remarketing along with strategic best practices and recommendations.

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