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SEPTEMBER 2009

The free shipping report:
Benchmark data and analysis for email marketers


Free shipping is a vital topic of consideration for most businesses, as it often involves the business itself incurring the associated, and often expensive, distribution cost. To help you decide if free shipping offers are right for your organization, Experian CheetahMail conducted a study posing the following questions: Are more companies deploying free shipping e-mails? Are free shipping e-mails as effective now as they were in the past? And which factors can positively or negatively affect a free shipping promotion?

This white paper contains findings from the study and related best practices, providing deeper insight into the trends and fundamentals of free shipping as they specifically pertain to e-mail marketers.

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