MAY 2009
A guide to effective email testing:
Best practices for campaign analysis and optimization
Permission-based email marketers have the unique ability to quantifiably determine exactly which messages resonate best with their customers. During tough economic times when budgets are tight and resources are constrained, running well-planned, methodical testing of your email campaigns allows you to gain a more detailed and accurate understanding of your customers. This type of analysis can provide you with the data and insight necessary to identify your most profitable customers and deliver communications that they respond to.
Learn strategies for control group design and best practices for the implementation of effective long-term, short-term and multivariate testing. This white paper provides real-life examples and scenarios pertaining to the analysis of subject lines, creative layouts, promotional offers, as well as different times of day and days of the week that you would easily be able to utilize when optimizing your own campaigns.
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