FEBRUARY 2006

Recapturing Customers Through ReMarketing: Turning Browsers and Abandoners into Buyers

According to Jupiter Research, the number of abandoned shopping carts continues to rise, resulting in significant customer loss and revenue shortfall. However, only 10% of companies trigger personalized emails to recapture these lost customers. Why? Until CheetahMail ReMarketing, there was no easy "all-in-one" solution to trigger a follow-up promotional email to a cart abandoner, or a targeted promotional message based on the item a visitor browsed online.

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