Email Marketing by Experian CheetahMail

MAY 2007

Getting Started with Mobile Marketing:
Answers to Marketers’ Frequently Asked Questions

CheetahMail's In-House Marketing Experts Reveal Tips and Tricks to Entering the Bold New World of Mobile Messaging.

Mobile Marketing has received a lot of industry buzz in the past several months. Although this market is still very immature (at least in the U.S.), CheetahMail recognizes that our clients are looking for ways to engage with their customers via this emerging channel.

This whitepaper serves to outline how CheetahMail can assist you, our clients, in getting started with mobile marketing, and most specifically SMS. It will also provide you with a set of definitions for common terminology used in conjunction with mobile marketing.

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