U.S. Auto Parts combines online analytics with email marketing to boost campaign performance

Online automotive parts retailer leverages online marketing data to create customer-centric email marketing campaigns

Providing superior quality automotive equipment and supplies nationwide, U.S. Auto Parts (USAP) is one of the most established and innovative retailers on the web. With the Internet as its main selling channel, USAP aims to deeply engage each and every visitor that browses its ecommerce site, www. autopartswarehouse.com. To aid in this ongoing initiative and help USAP reach its revenue goals, Experian CheetahMail and Omniture partnered to combine their best-in-breed technologies and implement a high-performing ReMarketing program for USAP. Leveraging the Omniture SiteCatalyst Suite for web analytics and Experian CheetahMail’s email marketing technology, USAP sends relevant, automatically-triggered messages based on customers’ website activity. The
combination of behavioral data and targeted messaging has brought significant lifts to the transaction rates, clickthroughs, and most importantly, revenue per email of USAP’s targeted ReMarketing email campaigns.

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