Data-driven creative redesign lifts Fit Pregnancy's email performance

Leading magazine publisher visually optimizes email campaigns with tactical advice from Experian CheetahMail's creative experts

Fit Pregnancy, a leading women’s magazine covering nutrition, exercise, psychology, fashion and beauty issues related to pregnancy, wanted to redesign their monthly online news bulletin in order to expand readership and heighten customer engagement. Experian CheetahMail’s Creative Services team worked with Fit Pregnancy to strategically design a new email template derived from a slew of creative best practices and reporting data from previous campaigns. As a result of their efforts, Fit Pregnancy was able to maximize subscriber interaction, strengthen brand integrity and increase vital customer engagement metrics.

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