Camping World improves email performance and increases average order value with creative testing

Outdoor recreation retailer and Experian CheetahMail test several design variations of
their email marketing template to deepen subscriber insight and engagement

Camping World, the largest global supplier of RV parts, supplies and accessories, worked with Experian CheetahMail’s Creative Services team to redesign and test several variants of its monthly email marketing template, gauge customer response and ultimately optimize email performance. By
analyzing Camping World’s historical campaign metrics and utilizing creative best practices, the experts at Experian CheetahMail were able to identify the most effective email design configurations – increasing unique clicks, average order value and customer engagement as a direct result.

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