CheetahMail Provides Discovery Communications with a Centralized Subscription and Preference Center

Managing subscribe and unsubscribe requests through one central source eliminates the need for costly manual data transfers and set-up processes.

Various groups within Discovery's organization all had very distinct methods of acquiring and managing subscriber data.The dispersion of customer information across multiple databases made the process of creating email campaigns more difficult and labor-intensive for Discovery to manage. With CheetahMail's centralized subscription and preference centers, Discovery now manages all online subscriptions through one single source. Data acquired from subscription centers is immediately available for mailing through the CheetahMail system, eliminating the manual data extraction work that was previously required.

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