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Featured Case Studies
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US Auto Parts

NEW! Origins uses testing and deliverability best practices to improve email performance
Leading cosmetic retailer sees lifts in open, click and transaction rates by including
whitelisting instructions in their email template

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Camping World improves email performance and increases average order value with creative testingOutdoor recreation retailer and Experian CheetahMail test several design variations of their email marketing template to deepen subscriber insight and engagement

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US Auto Parts
U.S. Auto Parts combines online analytics with email marketing to boost campaign performance
Online automotive parts retailer leverages online marketing data to create customer-centric email marketing campaigns

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Featured White Papers
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White Paper

NEW! The 2010 digital marketer: Benchmark and trend report
Learn important digital-marketing media trends and benchmarks to create engaging multichannel customer experiences. Experian Marketing Services’ digital marketer report contains trend information, predictive benchmark data, and analytical insight necessary for business leaders to maximize digital marketing opportunities and return on investment in 2010.

Gain data driven insight on key digital-marketing channels including email, digital advertising, mobile, search, online communities and social media while learning how to infuse these interactive mediums with deep consumer insight.
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Recent Webinars
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Webinar

Email Creative Best Practices for Today's Marketer
November 19, 2009

As marketers, many of us fall into the routine of continually exposing our subscribers to the same creative over and over. But how often do we assess and revise our email creative to keep it as fresh and engaging as possible? Probably not often enough. With the Holiday season fast approaching and increased competition for your audience's attention, the visual design of your email is critical to reinforcing your brand and value proposition. This webinar will provide an overview of creative best practices from coding, usability and design perspectives and will explore new trends and technology in the market to positively encourage customer engagement.

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

 

 



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