EXPERIAN CHEETAHMAIL APPOINTS GREGORY WHALEN AS VICE PRESIDENT OF
DEVELOPMENT
Software development veteran to lead the evolution of Experian CheetahMail’s next-generation application
New York, April 7, 2008 – Experian® CheetahMail, a global leading email marketing and customer intelligence
service provider, today announced the appointment of Greg Whalen as vice president of development. Whalen,
who most recently was co-founder and Principal Consultant of Wisdom Data Services Corp, a China-based
software development company, will spearhead the development of CheetahMail’s next-generation application
scheduled for release later this year.
Whalen will report directly to Dr. Fred Lindberg, Experian CheetahMail’s chief technology officer and visionary
responsible for the company’s global technology and network operations.
“The data and technological requirements of today’s leading organizations are much more sophisticated, and
with our aggressive development plans it was critical to find the right person who could execute and steer our
application’s advancement,” said Matthew Seeley, president of Experian CheetahMail. “Greg’s experience,
entrepreneurial spirit and expertise will prove invaluable as we continue to revolutionize the way our clients build
and send email.”
Whalen brings valuable technical experience and academic integrity to Experian CheetahMail. He most recently
founded and operated a software development and light device prototyping company specializing in J2EE
software development and medical device prototypes. Prior to this, Whalen held consultative and team
management roles independently and with R/GA, an interactive advertising agency. He also spent more than
five years developing an innovative, algorithm-based system for heart transplant patients. He holds a MS in
computer science from Columbia University and a bachelor’s degree in computer science and music from
Wesleyan University.
“I’m excited to be part of the Experian CheetahMail team and work with such a talented group of developers,”
said Whalen. “The commitment and passion behind the new technology and the opportunity to be a vital
component of the evolution of such an advanced, data-driven email platform were among the many factors that
attracted me. The industry and our clients have a lot to look forward to with the pending release.”
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com.
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