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Sears Names Cheetahmail, An Experian Company, As a Partner In Progress

New York, NY, April 14, 2005 CheetahMail, an Experian Company, the global leader in email marketing and customer intelligence solutions, has been named as a Sears Partner in Progress for 2004.

This prestigious award is presented annually to a select group of supplier companies that have provided Sears, Roebuck and Co. with quality products and services, from apparel, appliances and tools to marketing, transportation services and technology. More than 10,000 sources competed for this award in 2004.

Matthew Seeley, Chief Operating Officer of CheetahMail and Aurora Pedraza, Sears' Client Services Partner at CheetahMail, were honored on April 12 at an event hosted by Sears Holdings Corporation Vice Chairman and CEO Alan J. Lacy at the company's headquarters in Hoffman Estates, Ill.

Started more than 20 years ago, the Partners in Progress program recognizes suppliers that make significant contributions to the growth of Sears businesses and the creation of new ways to better serve Sears customers. The winners were selected from nominations submitted by Sears' employees who purchase goods and services for the company.

"Sears has been a longtime client of CheetahMail, so it's a great honor to not only work with such a notable company, but also be recognized for delivering on our promise to make Sears' communication programs a success. This award is directly attributable to the hard work and dedication of both the CheetahMail and Sears teams working together to produce campaigns that drive customer response," said Matthew Seeley, CheetahMail COO. "As one of our most advanced clients, Sears utilizes many of our products and services to centralize multi-channel data for the most relevant and effective email programs. We look forward to continuing to provide Sears with the best technology and the best support," stated Seeley.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation, is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End - among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck Web site at www.sears.com or the Sears Holdings Corporation Web site at www.searsholdings.com.

About Sears Holdings Corporation
Sears Holdings Corporation is the nation's third largest broadline retailer, with approximately $55 billion in annual revenues, and with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. For more information, visit Sears Holdings' Web site at http://www.searshc.com.

About CheetahMail, an Experian Company
CheetahMail, an Experian Company, http://www.cheetahmail.com, an email marketing and customer intelligence solutions firm, serves over 350 category-leading clients in industry verticals such as retail, financial services, media, and travel. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. CheetahMail, a subsidiary of Experian (http://www.experian.com) was founded in 1998 and is located in New York City and Los Angeles. CheetahMailUK, a subsidiary of Experian, is located in Surrey Weybridge.

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