Primelocation.com Appoints Experian CheetahMail for
e-Marketing Drive
London, August 26, 2008 – Primelocation.com, the UK's leading website for quality estate agents and property, has appointed Experian CheetahMail as its e-mail marketing partner of choice in the UK. Primelocation.com will use Experian’s global e-mail marketing and customer intelligence service to enhance the range of services it offers its advertisers.
Permission-based e-mail marketing is a key component of Primelocation.com’s business model. The deal with Experian CheetahMail will enable it to quickly deploy personalised messages to the site’s subscribers containing relevant and co-branded marketing messages from both Primelocation.com and its advertisers. Experian CheetahMail will also provide the property portal with the ability to use dynamic content and event-triggered messages to drive higher returns from its e-mail marketing campaigns and increase customer loyalty.
Primelocation.com will draw on Experian CheetahMail’s extensive deliverability capabilities to optimise each campaign’s performance. Led by Experian CheetahMail’s deliverability consultants, campaigns will use content evaluation to scan messages for potential deliverability issues, inbox and domain performance and e-mail data hygiene services.
Nick Young, Head of Direct Response Sales at Primelocation.com, said: “The scalability of Experian CheetahMail’s service and the depth of consulting expertise at our disposal provides us with the data insight and agility to quickly respond to market conditions with highly personalised e-mail marketing messages. This means we can deliver even greater value for our customers and advertisers by providing timely and relevant content for the home buyer and seller markets. Experian CheetahMail’s ability to use e-mail marketing as a strategic channel to deliver commercial results is what sets it apart from the rest of the marketplace."
Roy Jugessur, Head of Sales, UK & Ireland for Experian CheetahMail, said: “Primelocation.com wanted a fresh approach to e-mail marketing and needed a platform that could support and deliver on its commercial objectives. Experian CheetahMail will ensure that Primelocation.com utilises the e-mail channel effectively with our blend of technology, data insight and consulting."
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona and Melbourne. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com.
About Experian plc
Experian plc is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion. For more information, visit Experian plc’s Web site on www.experiangroup.com.
“Experian” is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.
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