Aberdeen Deems Cheetahmail At The Front Of The Pack Of Leading Email Providers

Findings Based on CheetahMail's Transformation of Crain's Email Marketing Programs across all 30 of Its Publications

New York, NY, February 3, 2003 – CheetahMail, the fastest growing and most technologically advanced email marketing company, has been chosen by Kent Allen of the Aberdeen Group to be included in Aberdeen's "What Works, Marketing Technologies - Best Practices 2002." The report, based on CheetahMail's extensive work with Crain Communications, Inc., concludes that "this email supplier should now be considered at the front of the pack of leading email providers."

"The Aberdeen report is an important validation of our commitment to bringing together the most advanced technology with a deep understanding of our clients' business, in order to provide the best possible outcome from their email marketing programs," said Irene Pedraza, CEO of CheetahMail. "We are particularly proud of our ability to successfully integrate over 30 different Crain's publications, transforming their CRM process and showing real results for our client."

"CheetahMail's combination of top technology, industry knowledge and account management makes them a leader among email marketers," Mr. Allen said. "Their work for Crain Publications is an excellent example of how CheetahMail is able to provide their clients with a measurable ROI that will have a definitive impact on their email marketing campaigns."

In the Aberdeen report, Crain Publication CIO Thomasyne Hubert cited three main reasons Crain chose CheetahMail, "they had real smart people; they were one of the few that had an existing API to a content management system; and their reporting component was extraordinary." This led to unexpected results for Crain, who saw a dramatic growth in their opt-in subscriber list for newsletter emails and magazines. Also, with the help of CheetahMail's creative services team, a redesign of a newsletter resulted in a doubling of opens and click-thrus, subsequently increasing the number of subscriptions to their paper publications.

About CheetahMail
CheetahMail, Inc, an email marketing and customer intelligence solutions firm, serves over 140 category-leading clients in industry verticals including retail, technology, financial, entertainment, B2B and not-for-profit. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. A profitable and privately held firm, CheetahMail is located in New York City and Irvine, California and was founded in 1998. CheetahMail's UK subsidiary CheetahMail UK is located in Surrey, England.

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