Macys.com and Cheetahmail Unveil AOL HTML Messaging Capability
New York, NY and San Francisco, CA, May 15, 2001 – In conjunction with Macys.com and AOL, CheetahMail has enhanced its capabilities with respect to AOL customers who receive email from its clients. Macy's online customers who elect to receive email-based communications about offers and belong to AOL may now receive those email messages in HTML if those AOL customers have upgraded to AOL 6.0. Previously these same customers have only been able to see these offers in a 'rich text' formatted message, and this new flexibility should greatly enhance the shopping experience of those customers with their preferred merchants, like Macys.com. AOL customers who have not yet upgraded to version 6.0 will continue to receive rich text mailings. This feature is now also available to all CheetahMail clients.
According to Irene Pedraza, CEO of CheetahMail, Inc., "AOL members make up a large portion of most B2C customer lists and up until now it has been possible only to send these customers rich text emails. We will now be able to enhance the experience of our clients' AOL customer base with real HTML messages, and are convinced that this will lead to greater conversion rates and overall customer satisfaction. When this richer experience is combined with our ability to track purchase behavior and segment based on that behavior, we believe that our clients, especially sophisticated users of customer intelligence marketing such as Macys.com, will see dramatic increases in measurable results, without expensive time required from their IT department or outside web site manager."
Macy's agrees that this will make a significant impact on the response to their email promotions. "Macy's considers its email promotional messages to be part of a larger integrated marketing effort, and the ability to present a consistent marketing approach to all of our customers - especially our important AOL members - is critical", states Kara Parsons, VP of Marketing for Macys.com. "CheetahMail's ability to work with both Macys.com and AOL to implement this capability will help us reach our customers with more compelling promotions and help create a better all-around shopping experience for our customers. We are also excited to see the impact on reporting, now that we can track open rates for those clients using 6.0".
Macys.com began working with CheetahMail Inc. in March of 2001. Since that time, the two firms have worked in conjunction on a number of key projects that are expected to improve Macys.com's customer intelligence marketing efforts, such as the development of new preference centers for Macys.com customers. Macys.com is also utilizing CheetahMail's advanced data handling and targeting features
For more information about CheetahMail's capabilities, including CheetahMail's "ASP: Actual Support Provided" other areas relating to customer intelligence marketing, please contact Dave Hendricks, EVP of Sales, CheetahMail, Inc. at 212 809 0825.
FastTrack, ASP: Actual Support Provided, and Customer Intelligence Marketing are registered trademarks of CheetahMail, Inc. Macys.com is a registered trademark of Federated Direct.
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