Press Release Cheetahmail Records 239% Growth Rate In Twelve Month Period

Company Achieves Substantial Revenue Growth and Continued Profitability

New York, NY, October 28, 2002 – CheetahMail, the fastest growing advanced email marketing company, today announced that it has grown 239%, between October 1, 2001 and September 30, 2002. CheetahMail, which combines leading technology and traditional direct marketing techniques to email campaigns, has more than doubled its number of employees during the past year and established a full service West Coast office; at a time when many companies have been forced to downsize.

"We are excited to be experiencing such tremendous growth," said Irene Pedraza, CEO of CheetahMail. "It is a true measure of success to be able to obtain and retain new clients, when so many businesses today are scaling back their marketing budgets. Our dedicated commitment to client service, coupled with our cutting-edge technology, has become a reason for clients to sign on, and stay with, CheetahMail."

The CheetahMail platform, which allows for real-time data and results measurement, provides its clients with email marketing solutions that help them deliver highly impactful, permission-based campaigns and alerts. CheetahMail provides high level consultative and strategic services that provide the necessary clarity and understanding to leverage the tools that are at each and every client's disposal. CheetahMail imparts domain experience, proven methodologies, and strategic direction throughout the lifecycle of a client's email marketing initiatives. This service-centric approach, which provides clients multi-tiered access to their data, enables multi-channel marketing campaigns and delivers to clients the tools needed to effectively communicate with their customers.

CheetahMail has been able to achieve this success by continuously building on proactive technology advancements through a deep understanding of clients' complex needs and requirements. By providing instant results to email campaigns, CheetahMail allows companies to send highly targeted and relevant messages in order to produce the highest level of ROI. "CheetahMail technology not only instantly tracks the success of an email campaign through a multitude of metrics and deep reporting, but also allows marketers to use this information to engage in a dialog with their customers," according to Pedraza. "This type of dialog marketing is one of the most compelling services in today's competitive marketplace. The most important goal for our clients is to build an ongoing, mutually beneficial relationship with their customers - CheetahMail's technology and services were designed with this in mind, and it is the foundation of our offering."

About CheetahMail
CheetahMail Inc., founded in 1998, is an email and customer intelligence solutions firm, currently serving over 120 category-leading clients in industry verticals such as retail, technology, financial, pharmaceutical, entertainment, and not-for-profit. CheetahMail's technology is designed for companies that want to increase their brand equity through customer acquisition and retention. CheetahMail is a full service provider that empowers organizations with the tools to send highly targeted and relevant messages to their permission-based subscriber list. CheetahMail is a privately held firm headquartered in New York City.

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