CheetahMail First Leading Email Service Provider to Implement Domain Keys
New York, NY, August 29, 2005 – CheetahMail, an Experian Company, a global leading email marketing and web site analytics solutions firm, announced today that it is fully compliant with DomainKeys email authentication specification and is applying the domain keys signature to all messaging for domain-managed clients.
DomainKeys, an email authentication specification introduced by Yahoo!, is the most robust email authentication initiative to date. It requires senders to use public and private key cryptography to enable receivers to authenticate both the sender's domain and the transmission integrity of the message. By implementing DomainKeys, CheetahMail clients can be assured that their messages are easily recognized by Internet Service Providers (ISP's) and clearly differentiated from junk or fraudulent email.
CheetahMail, who is both SPF and Sender-ID compliant, is now the largest Email Service Provider to implement DomainKeys authentication and continues to reinforce its leadership role with a strong commitment to privacy, deliverability and authentication.
CompUSA Inc., one of the nation's largest retailers and resellers of technology products and services is one of the many leading companies to benefit from CheetahMail's commitment to email deliverability. "As a trusted partner, we expect CheetahMail to take every effort to ensure the success of our email marketing efforts," said Al Hurlebaus, director of e-commerce for CompUSA. "Their implementation of DomainKeys allows us to focus our energy on providing our customers with what they want from CompUSA, and not on whether our email will reach their inbox."
Ben Isaacson, CheetahMail's privacy and compliance leader and co-chairman of the Email Service Provider Coalition's Receiver Relations Committee, further states "It's extremely important for email recipients to validate messages sent by companies they've entrusted with an email relationship. As an industry leader, CheetahMail believes that it is our responsibility to provide the greatest transparency possible in order for email receivers to recognize our clients' messages. Only DomainKeys enables us to both authenticate our clients as reputable senders and authenticate the actual content of the messages we send on their behalf."
About CheetahMail
CheetahMail, http://www.cheetahmail.com, a leading global online marketing solutions firm specializing in email marketing and site analytics, serves category-leading clients in a variety of industry verticals including retail, technology, financial, entertainment, B2B and travel. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. CheetahMail, a subsidiary of Experian (http://www.experian.com) was founded in 1998 and has offices in New York City, Los Angeles and London.
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