CheetahMail Partners with Bazaarvoice to Launch "Customer Ratings and Reviews" Email Marketing Program
Fortune 1000 enterprises can now quickly and easily integrate customer opinions and reviews in high-impact email marketing campaigns
New York, May 1, 2006 – CheetahMail, an Experian company and trusted global service provider of email marketing and web analytics solutions and Bazaarvoice, an innovator in helping brands use online word-of-mouth to build their businesses, today announced the immediate availability of CheetahMail's Customer Ratings & Reviews Email Marketing Program. The program provides marketers with an opportunity to increase the relevancy and credibility of their marketing campaigns by enabling them to include customer ratings and product reviews into their email programs. By increasing the relevance of their marketing messages organizations can improve conversions and achieve higher order rates.
As Fortune 1000 enterprises look for new ways to build relevant relationships with their customers, companies are increasingly looking to word-of-mouth marketing. According to the Shop.org State of Retailing Online Study, conducted by Forrester Research, only 26 percent of the 137 top retailers surveyed offered customer ratings and reviews, but 96 percent of them ranked customer ratings and reviews as an effective or very effective tactic at driving conversion.
Bazaarvoice provides online brands with a fully managed solution to enable, encourage, and analyze on-site customer ratings and reviews. The Bazaarvoice solution empowers customers to share opinions on a company's web site, influencing each other to make more informed and rewarding purchase decisions.
The Customer Ratings & Reviews Program
CheetahMail clients can now quickly and easily send automated, permission-based email messages that leverage the influence of customer ratings to encourage transactions and strengthen customer loyalty.
Specifically, the program includes the following six campaigns:
Marketing Campaigns
- Top Product Alerts Email Campaign - Send automated messages to customers that want to be notified about a new review / rating, such as monthly product reviews by category emails.
- Review Up-Sell / Cross-Sell Email Campaign - Use customer reviews to place top rated items and relevant reviews in up-sell and cross-sell messages.
Operational Campaigns
- Invitation to Review Email Campaign - Invite customers to write their first review by sending an email that includes the pre-authenticated URL that will take customers to the actual review landing page.
- Review Notification Email Campaign - Provide review notifications to customers via automated email messages. Services include review submission confirmations, review approvals and review denials.
- Refer-A-Review Email Campaign - Provide referral tools (either in email or a web form) to enable customers to refer friends or family members to write or read a review.
- Post-Purchase Review Email Campaign - Send automated emails inviting customers to write a review following a purchase or transaction.
- "Email presents an important strategic opportunity for companies who want to bring the customer voice into the center of their business," said Sam Decker, vice president of marketing and products at Bazaarvoice. "We're excited to join forces with CheetahMail to allow companies to use customer opinions to transform their email campaigns - and establish a solid relationship with reviewers, their most valuable customers."
"CheetahMail continues to develop new programs and campaigns that enable our clients to build stronger and more relevant relationships with their customers," said Matthew Seeley, president of CheetahMail. "Our partnership with Bazaarvoice provides an excellent opportunity for our clients to share highly influential and relevant review content with their customers helping to promote their products and services."
About Bazaarvoice
Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their websites. With Bazaarvoice, online brands can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Golfsmith, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com.
About CheetahMail
CheetahMail, an Experian company, is the trusted global service provider of online marketing solutions for Fortune 1000 enterprises, specializing in email marketing, web analytics and database marketing. CheetahMail provides clients with the ability to collect, integrate, manage, analyze and automate web and email marketing campaigns to build data-driven, relevant relationships with their customers. CheetahMail offers a broad range of client services including best practices consulting, creative design, program management, strategic analytics and technical consulting. Servicing over 350 world class organizations, CheetahMail's clients include Audi, CompUSA, Discovery Communications, H&R Block, J.Jill, Safeway.com, Sears and Wyndham Hotels. Founded in 1998, CheetahMail is headquartered in New York City and has offices in Los Angeles, London, Dublin and Amsterdam. CheetahMail is an Experian company, which is a subsidiary of GUS plc. With headquarters in Nottingham, UK, and Costa Mesa, CA, Experian employs 12,000 people in 31 countries who support clients in more than 60 countries. Annual sales exceed $2.5 billion. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com.
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