Arthritis Foundation Chooses CheetahMail for Online Direct Marketing Solutions
New York and Atlanta - January 31st, 2002 – The Arthritis Foundation has selected CheetahMail, Inc. of New York to provide email marketing and analysis to assist in customer and member email communications. Dedicated to improving lives through leadership in the prevention, control and cure of arthritis and related diseases, the Arthritis Foundation serves more than 43 million Americans living with arthritis.
"Inherent in the Arthritis Foundation's mission is to maintain ongoing relationships that ensure we provide our constituents with the latest information in support for their disease. We know that information is vital in the prevention and treatment of arthritis," says Tino J. Mantella, president/CEO, Arthritis Foundation.
Irene Pedraza, CheetahMail's CEO says "CheetahMail is proud to have the opportunity to help the Arthritis Foundation communicate with and learn more about its members. We hope that our efforts will help the cause to prevent, control and cure arthritis in our lifetime."
The Arthritis Foundation has engaged CheetahMail to provide outbound email services, but there are other benefits that the Foundation expects to receive. CheetahMail's technology provides clients with the ability to instantly report results from email-enabled fundraising and membership drives, including purchases and donations at the individual member level. This information in turn allows them to focus their efforts more clearly through identifying responsive members and communicating more precisely with them. In addition, CheetahMail's industry-leading querying and segmenting technology allows clients to not only target but also count the members that they have within a specific group, or those who responded to a particular appeal or message. This will have a definite effect both on fundraising efficacy and on member retention and expansion. According to Dave Hendricks, CheetahMail's EVP of Sales and Marketing, "our solution is ideal for clients such as the Arthritis Foundation in that we can not only increase the relevance of a customer message through extremely precise targeting, but we can increase the percentage that respond and in doing so increase member loyalty to the Foundation. With over 100 types of arthritis and 43 million people with arthritis it is clear that CheetahMail's advanced capabilities will enable the Arthritis Foundation to apply more successful alternatives to simple bulk mailing approaches."
About the Arthritis Foundation. The Arthritis Foundation is the only nationwide, nonprofit health organization helping people take greater control of arthritis by leading efforts to prevent, control and cure arthritis and related diseases -- the nation's number one cause of disability. For free information, contact the Arthritis Foundation at 800-283-7800 or on the Web at www.arthritis.org.
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