Las Vegas Sands Corp. Selects Experian CheetahMail to Drive Customer Engagement E-mail Programs
International hospitality giant looks to Experian CheetahMail to increase e-mail performance and customer engagement
New York, N.Y., July 14, 2009 — Experian® CheetahMail®, a global leading provider of e-mail marketing and customer intelligence technologies, today announced that it has been selected by global brand leader Las Vegas Sands Corp. to increase the relevancy and success of its e-mail marketing campaigns.
Las Vegas Sands, the leading developer of hotel, resort and casino properties worldwide, has selected Experian CheetahMail to build a more strategic, cohesive and customer-centric online communication strategy that individually speaks to the diverse needs of its customers. With its global presence, international reach and vast experience working with brands in the travel and hospitality industries, Experian CheetahMail is better positioned than any other provider to help Las Vegas Sands deepen customer loyalty and encourage brand advocacy.
As part of a global database marketing organization, Experian CheetahMail offers clients the highest levels of data quality and security coupled with stellar service and support across the globe. For Las Vegas Sands, this aids in the secure alignment, segmentation and management of its strategically information-driven e-mail campaigns.
“The travel and hospitality industries are truly advancing the technologies and multichannel strategies they use to interact with customers,” said Matt Seeley, platforms division president for Experian Marketing Services. “We are excited to support a brand like Las Vegas Sands that truly understands the value in leveraging data to better engage its customers with relevant messages — an essential initiative for driving long-term revenue and competitive differentiation in the service-oriented hospitality industry.”
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes Barclays, Borders Books, 1-800-FLOWERS, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing, and Melbourne. For more information, please visit http://www.cheetahmail.com or e-mail info@cheetahmail.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Current Press Releases
