Experian CheetahMail Retains Top Spot As the Number One
E-mail Service Provider to Retailers
Latest issue of Internet Retailer’s Top 500 Guide indicates that today’s leading online retailers use Experian CheetahMail more than any other provider to drive their customer-centric e-mail marketing programs
New York, N.Y., Aug. 24, 2009 — Experian® CheetahMail®, a global leading provider of e-mail marketing and customer intelligence technologies, today announced that for the fourth consecutive year it has been recognized in Internet Retailer’s Top 500 Guide for working with more of America’s leading online enterprises than any other vendor in its category. With a strong placement similar to preceding years, Experian CheetahMail is listed next to 69 of the 500 brand leaders, with more than twice the number of retail clients than the next e-mail service provider.
Data in the highly anticipated Top 500 Guide was gathered by industry experts from November 2008 through April 2009. The top vendors in each category were determined based on thorough research of the companies most often studied by Internet Retailer.
As a core capability in the Experian Marketing Services portfolio, Experian CheetahMail’s sophisticated e-mail marketing technology helps retailers engage with their customers through the combination of accurate data, sophisticated segmentation tools, and the expert ability to strategically deliver and analyze individually targeted e-mail campaigns. Experian CheetahMail is renowned in the retail space for powering programs such as order confirmations, replenishment reminders, life cycle campaigns, mobile and social utility-compatible e-mails, and dynamically generated messages for hundreds of brand leaders worldwide.
“The e-mail marketing industry continues to advance as retailers focus on optimizing their investment to effectively engage their customers across channels. The economy is challenging businesses to work smarter, while consumers are demanding more relevance and engagement from the brands they know and love — making working with the right e-mail partner a critical factor in driving brand advocacy and program success,” said Matt Seeley, president of platforms for Experian Marketing Services.
“We commend all of Internet Retailer’s Top 500 for receiving such a high level of notoriety for the success of their digital strategies. Their placement in this year’s guide is a true testament of their hard work and commitment to delivering value to their customers. We look forward to continuing to provide the technology and services necessary to meet the evolving demands of consumers and marketers alike,” continued Seeley.
“Brooks Brothers prides itself on providing personalized service and communication. Experian CheetahMail’s sophisticated platform has allowed us to both leverage our knowledge of the individual cross-channel customer as well as honor their preferences for frequency and content of communications. It is a central component of our legendary customer service and we have come to count on Experian CheetahMail’s strategic expertise in refining our processes,” said Brian Dean, vice president direct for Brooks Brothers.
About CheetahMail
CheetahMail, an Experian company, is the trusted global service provider of online marketing solutions for Fortune 1000 enterprises, specializing in email marketing, web analytics and database marketing. CheetahMail provides clients with the ability to collect, integrate, manage, analyze and automate web and email marketing campaigns to build data-driven, relevant relationships with their customers. CheetahMail offers a broad range of client services including best practices consulting, creative design, program management, strategic analytics and technical consulting. Servicing over 350 world class organizations, CheetahMail's clients include Audi, CompUSA, Discovery Communications, H&R Block, J.Jill, Safeway.com, Sears and Wyndham Hotels. Founded in 1998, CheetahMail is headquartered in New York City and has offices in Los Angeles, London, Dublin and Amsterdam. CheetahMail is an Experian company, which is a subsidiary of GUS plc. With headquarters in Nottingham, UK, and Costa Mesa, CA, Experian employs 12,000 people in 31 countries who support clients in more than 60 countries. Annual sales exceed $2.5 billion. For more information, please visit www.cheetahmail.com or email info@cheetahmail.com.
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