CheetahMail Selected to be a Featured Expert at the FTC Email Authentication Summit
New York, NY, November 10, 2004 – CheetahMail, an Experian Company, the fastest growing email marketing company in the U.S. and Europe, today announced the Federal Trade Commission (FTC) has selected CheetahMail to join a panel of experts at the upcoming Email Authentication Summit November 9-10, 2004 in Washington DC. The Email Authentication Summit will enable the FTC, consumers and the industry to gain greater insight into proposed authentication technologies, the challenges these technologies could present, and the affect they may have on reducing the amount of spam and phishing attempts received by email recipients.
CheetahMail's inclusion in the panel of experts is attributable to its thorough understanding of email deliverability and authentication practices, having worked directly with numerous Internet Service Providers (ISPs) and blue chip clients as an industry leading email service provider. Built on the belief that email is one of the most effective and efficient communication channels, CheetahMail is at the forefront of consumer privacy and legislative compliance and is an active member of several industry groups, including the Network Advertising Initiative (NAI), Direct Marketing Association (DMA), Association for Interactive Marketing (AIM), and the Email Service Provider Coalition (ESPC).
"Consumer inboxes are becoming increasingly polluted with unwanted messages and authentication is a critical component towards combating both phishing attacks and spam," said Dr. Fred Lindberg, CTO at CheetahMail.
Dr. Frederik Lindberg, CheetahMail's Chief Technology Officer, will be representing CheetahMail and Experian on the panel, "Real World Effects," on November 10th at 10:30 AM EST. Since early 2000, Dr. Lindberg, a pioneer in the broadcast email industry, has been responsible for architecting the industry's foremost deployment tool and has served as the technology leader behind many of CheetahMail's industry innovations.
Dr. Lindberg's diverse background provides the panel with a distinct perspective that combines both science and technology. He has authored numerous published works and continually contributes to the technology community. "We appreciate the opportunity to contribute to a standardized authentication protocol with so many industry and technology experts," Lindberg said.
About CheetahMail
CheetahMail, an Experian Company, http://www.cheetahmail.com, an email marketing and customer intelligence solutions firm, serves over 350 category-leading clients in industry verticals including retail, technology, financial, entertainment, B2B and travel. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. CheetahMail, a subsidiary of Experian (http://www.experian.com) was founded in 1998 and is located in New York City and Los Angeles California. CheetahMailUK, a subsidiary of Experian is located in Surrey Weybridge.
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