Experian CheetahMail Relevance Tour Shares Customer Engagement Strategies With Marketing Leaders Across the U.S.
More than 300 brand leaders and industry experts assemble in five major cities for Experian CheetahMail’s largest Relevance Tour to date
New York, N.Y., Oct. 12, 2009 — Experian® CheetahMail®, a global leading provider of e-mail marketing and customer intelligence technologies, today announced the successful conclusion of the 2009 Relevance Tour: Crossroads of Engagement. The third-annual series of client events kicked off in New York City on July 28, 2009, and concluded in Boston on Sept. 15. Cumulative attendance for all tour stops — including Seattle, San Francisco and Los Angeles — was the highest to date, amounting to more than 300 marketing leaders from the world’s most renowned and innovative brands.
At the kickoff event in New York, David Daniels, vice president and principal analyst at Forrester Research, provided the audience with a unique perspective on the state of the e-mail industry, encouraging e-mail marketers to take risks and innovate to effectively connect with their customers and drive relevance in an economic downturn. Attendees also heard presentations by Experian CheetahMail thought leaders as they shared best practices and customer engagement strategies and participated in interactive roundtable workshops on important topics such as e-mail testing, creative best practices and social media.
The 2009 tour went to more cities than prior years, taking into account client feedback about travel and budget constraints that many marketers continued to face this year.
“We always strive to meet the needs of our clients and keep them attuned to the latest best practices, tools and technology so they can strategically leverage the e-mail channel and engage their customers,” said Matt Seeley, president of Experian Marketing Services’ Platforms division. “The Relevance Tour is one of the many programs that we offer throughout the year to facilitate valuable knowledge sharing and build a sense of community among our client base. It’s always exciting to be able to bring together so many great minds and expert marketers. This type of interaction is truly invaluable to the positive evolution of each individual business as well as the industry as a whole.”
“The Relevance Tour was the perfect forum for learning from — and knowledge sharing with — the Experian CheetahMail team as well as others in our industry. I was able to walk away with new tactics that my business can use to improve our e-mail program and increase customer engagement and profitability,” said Elena Cattafi, associate ecommerce for Origins Natural Resources, Inc. “The information presented was done so efficiently. Learning was made fun again!”
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of e-mail marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich e-mail technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.com or e-mail info@cheetahmail.com.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Current Press Releases
