Learn from your past communications to optimise future campaigns.

One of the many benefits of email marketing is the ability to track and measure email results precisely. Experian CheetahMail provides marketers with the deepest and most robust reporting capabilities, giving precise numerical and graphical breakdowns of campaign performance over time. No matter how broad or granular the reporting needs are, Experian CheetahMail’s application delivers accurate results immediately to a client’s desktop. Through our point-and-click user interface, clients have the ability to view and compare real-time campaign results easily across multiple campaigns or sources in order to understand performance better.

Using this reporting data, marketers can segment their customers quickly and easily based on demographics, purchase and click-through behaviour.