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Data Enhancement

 

What Our Clients Say:
1-800-Flowers Video

1-800-FLOWERS centralised all of their brands' online data to become more efficient.

 

Application

Relevant messages are created with access to actionable data.

Experian CheetahMail can house as much or as little data as a client requires, all stored in one highly secure, scalable and reliable data warehouse.

With an average monthly message volume of 2.5 billion, system uptime locked in at 99%, and Experian’s airtight information security policy in place, leading brands trust Experian CheetahMail to manage their data and execute large-scale mailing in a timely manner.

Our system is synchronised in real time and optimised for the speed and scale of today’s marketing environment. This technology allows marketers to query millions of customer records and receive instantaneous, accurate results right at their fingertips, or perform advanced functions such as real-time triggered messaging.

Clients can store all of their customers’ email response data, web browsing activity, transactional data, offline data, customer demographics, email preferences, etc., in one place, where they can analyse and segment customers quickly and precisely. Because Experian CheetahMail uses platform-agnostic technology, it integrates easily with third-party vendors, such as loyalty programs, CRM platforms, centralised customer databases and web analytics providers.

 

Data Warehouse


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