SEPTEMBER 2009
Email Marketing:
The Mobile Conundrum
Email marketing is rising in popularity. Over the last few years, it has proven to be an effective and measurable way to communicate with individuals and generate better marketing returns. It has also traditionally been looked upon as a PC-centric activity. The fact that people read marketing emails on their PC means that they have an easy return path to interact with the email. Hyperlinks within emails take the recipient directly to the relevant section of the advertising brand’s website, where they can pursue their interest further, find out more information and make a purchase.
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